Customer Relationship Management (CRM) – Using Data to Understand Customers and Boost Sales

CRM is a mixture of strategy and technology. It uses data to increase sales and gain a better understanding of customers. Its success is contingent upon the company establishing and implementing a solid plan to implement CRM tools.

CRM is an application that allows businesses to store data on prospects and customers, keep track of interactions, automate campaigns and produce reports. It allows companies to communicate and interact with customers and prospects through a variety of channels such as text messages, email, and other social media platforms.

While many think of CRM as sales, the reality is that it can be utilized by any department within an organization. For example, the billing and finance departments can utilize CRM to track commissions, review contracts, and compare sales forecasts with actual revenue. Marketing departments can make use of it to track patterns to better target customers.

Each time a sales staff speaks to a client or meets a lead or follows up on an existing lead, they generate floods of data. Traditionally, this data went into analogue or non-connected media such as laptops and notebooks or remained in team members head. CRM systems permit data to be collected and stored in a central location that is instantly shared with all employees of the company, no matter what channel they are using.

The most advanced CRMs now integrate AI and machine learning, which analyze data and provide actionable insights for each opportunity. In this way, businesses can improve their customer experience, boost engagement, and improve retention and loyalty.

Rodrigo Andrea Rivas

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *