Organization Digitalization Significance

Digitalization is one of the key factors that develop a company’s growth. It is more than the elimination of old fashioned paper and employing computers to log info – it is actually about creating a new way of doing business that focuses on client satisfaction, internal conversation, and the flow of information. It is regarding being better, gaining presence over business spend and making decisions with correct numbers, along with connecting your entire team into a common mission that drives scalable growth.

It is just a dynamic method that improvements the ways corporations create and capture worth in the marketplace. It can possibly accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive placement, firms has to be constantly mindful of digitalization’s effect on their BMs and the encompassing business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical data were collected from 12 interviewees employed in two different industries, car and marketing. Due to the fact that equally industries are seen as different business models, this research design allowed for an in-depth a comparison of how digitalization impacts the building blocks of the firm’s BM.

The interviews revealed that in the media sector, the impact of digitalization was felt the majority of clearly with regards to value creation and value capture elements. This was primarily due to the fact that the media channels industry spots strong focus on the customer channel, thus causing digitalization to have an early impact on the company’s BM.

Rodrigo Andrea Rivas

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *